Vice President, Youth Insights
C&R Research YouthBeat
Amy Henry, Vice President of Youth Insights, serves as thought leader for C&R's youth and family insight service, YouthBeat. For over 12 years, Amy has helped companies and organizations including Nickelodeon, MTV, Scholastic, Crayola and Boy Scouts of America uncover insights to help them develop offerings that successfully meet the needs of youth and their families. Amy received her B.A. in English from Dartmouth College and her Ed.M. in Human Development and Psychology from Harvard.
She currently lives outside of Philadelphia with her husband and son, where she is also pursuing a PhD. In Childhood Studies at Rutgers University.
For 20+ years, Mollye Rhea, President of For Momentum, has conceptualized, developed and spearheaded programs for cause and partnership marketing to benefit non-profits and corporations at the national level. When Mollye Rhea founded her company in 2003, she realized that there were very few agencies specializing in cause marketing. Since then, For Momentum has grown to become one of the leading cause marketing firms in the country. Her team has strategized and supported over 50 partnerships in the past 7 years. Their clients include leading corporations such as Novartis, InterContinental Hotels Group and Lane Brant. And, their work has supported leading nonprofits including March of Dimes, Big Brothers Big Sisters, Reading Is Fundamental, US Fund for UNICEF and more.
Business & Community Leader, Software/Technology Innovator
The Kid Safe
Business and Community Leader, software/technology innovator, and the father of eight children. You might be surprised to find out that all of these traits describe just one man, Bob Windschauer. But spend just a little bit of time with him, and it’s no surprise that “The Kid Safe” project was born. Over the past decade, Bob has been involved in entrepreneurial endeavors utilizing technology that range from mitigating damages associated with Hurricane impacts to developing game-changing advancements in the world of healthcare. But it’s his eight children back home that really drive his passion for child safety on the Internet, and the business opportunities available to the companies that make the vision of a safe "Internet Playground", a reality.
Senior Digital Strategy Manager
A man of many interests, Brent pursued International Studies, Spanish and Ceramic sculpture at the University of Cincinnati. Unable to find a job in his fields, he resorted to another passion - baking.
Following a successful career as a bagel baker, he entered the IT industry and worked at Microsoft for ten years, focusing on Online Communication across both the vertical and horizontal spectrum. Brent's Microsoft career allowed him to live and work around the world, from Seattle to New Zealand to Ireland.
Needing an outlet for his creativity, Brent joined LEGO Systems, Denmark in 2006 to marry his love of digital marketing with the excitement of a toy company, and a perfect union was formed.
Since joining LEGO, Brent has launched wildly successful digital solutions for such lines as Power Miners, Atlantis and Ninjago, among others. Brent's core focus these days is maturing future digital concepts for the company.
Amy Strande, a Director with the Student Audience Marketing team, leads the digital strategy for higher education students. She has launched a connected digital experience (bringing together website, mobile, competitions and more) to reach students and give them access to low cost software, career advice, and school success tips. Prior to working in the Student Audience Marketing team, she worked in a variety of marketing roles at Microsoft (SQL Server, Office, MSDN, etc.) over her 12 years with the company.
National Director, Marketing
Boy Scouts of America
Stephen Medlicott has over 20 years’ experience in nonprofit media and marketing, project management, market research, and strategic planning. At the Boy Scouts of America, Stephen works with C-level leadership and the National Executive Board on national marketing strategy and brand management for some of America’s most iconic brands, including Cub Scouts, Boy Scouts, Venturing, and Boys’ Life magazine. Also, Stephen gives leadership to public relations and reputation management as well as communications services and internal communications. Building on the organization’s successful 100th Anniversary campaign in 2010, the BSA’s Marketing Group is unveiling the organization’s newest high-adventure base, The Summit Bechtel Family National Scout Reserve. The site is in West Virginia and is the new permanent home of the national Scout jamboree.
Dr. Margo Wootan
Director Nutrition Policy
Center for Science in the Public Interest (CSPI)
Margo Wootan is the director of nutrition policy at the Center for Science in the Public Interest (CSPI), one of the country’s leading health advocacy organizations that specializes in food, nutrition, and obesity prevention. Dr. Wootan received her B.S. in nutrition from Cornell University and her doctorate in nutrition from Harvard University’s School of Public Health. Dr. Wootan co-founded and coordinates the activities of the National Alliance for Nutrition and Activity (NANA) and is a member of the Steering Committee for the National Fruit and Vegetable Alliance. She has coordinated and lead efforts to require trans fat labeling, improve school foods, reduce junk-food marketing aimed at children, require calorie labeling at fast-food and other chain restaurants, and expand the nutrition and physical activity program at CDC. Wootan has received numerous awards and is quoted regularly in the nation’s major media.
Staff Vice President Marketing
School Nutrition Association
Jennifer Lewi is the Staff Vice President of Marketing at the School Nutrition Association, where she creates campaigns to educate students and parents about school meals. She also oversees the association’s research on school nutrition, like the Annual Back to School Trends report and the School Nutrition Operations report.
Prior to joining the School Nutrition Association in 2005, Jen was Vice President of Marketing at BBC America, the British cable channel. She also spent eight years at Saatchi & Saatchi in Paris and New York where she created advertising campaigns for brands at Procter & Gamble, General Mills, Delta Air Lines and Schweppes.
She holds a B.A. from McGill University and an MBA from France's leading business school, HEC Paris.
Senior Vice President Worldwide Development
Jerry manages licensing, reseller, distribution channels, broadcast licensing, strategic planning and strategic partner relationships for The Brainy Company. Prior to joining Brainy Baby, Jerry spent 25 years in the capital intensive Information Systems industry where he produced over $100mm in revenue from Clinical, Financial, Laboratory, Radiology, Computerized Patient Record, Hospital Information Systems (HIS) which he sold healthcare’s largest Integrated Delivery Networks. Jerry began his career selling CAD/CAM systems into architecture and aerospace in the early 80’s for the industry's leading solution providers. With his background in design and manufacturing, Jerry has a number of patents and patent pending for products he developed.
Since 1998, Bill Carter has developed Fuse into one of the leading teen and young adult youth culture marketing services firms. At the same time as, Bill has been an educator and is presently an Adjunct Professor at both St. John's University (New York City) and Champlain College (Burlington, VT). He oversees the agency’s higher ed marketing practice, as well as works with the firm’s other clients in a strategy and creative capacity.
Bill has been recognized in recent years with several awards, including Fast Company magazine's Fast 50 as one of marketing's most innovative leaders in popular culture. He twice was recognized by Sports Business Journal, first with the Forty Under 40 Award as one of the "most influential and important young executives in sports" and then was named to the magazine's list of the "20 Most Influential People in Action Sports."
Bill has been featured in the New York Times, and quoted in Advertising Age, Business 2.0, Brandweek, Sports Business Journal, and other media.
Director, Agency Insights
Ara works to provide clients with the best possible event execution, whether a sponsorship activation, grassroots strategy development or sampling events. Her extensive consumer engagement and event experience results in a synergistic blend of both strategic and logistical perspectives to benefit the project at hand.
During her time at Fuse, Ara has overseen multiple award winning projects for clients such as New Balance, Eastern Mountain Sports, and executed events ranging in scope from the X Games and Bonnaroo Music Festival to nationwide college and sampling programs.
Vice President, Corporate Responsibility
Alice Cahn is Cartoon Network’s VP of Social Responsibility, directing content and the implementation of pro-social initiatives across all Cartoon Network divisions. Before this promotion, Cahn headed up Development and Acquisitions for CN’s daytime programming. Prior to joining Cartoon Network, Cahn served as Managing Director of the Markle Foundation’s Interactive Media for Children Program. Cahn came to Markle from Sesame Workshop where she served as President of the Television, Film and Video group. From 1993-1998 Cahn was head of children's programming for US Public Broadcasting Service (PBS).
Prior to joining PBS, Ms. Cahn designed national outreach programs linking media and education at Sony’s Education First Foundation; was program director for children’s television at KQED, SF; and taught elementary and jr high students at Village Community School, NYC.
Cahn did her Masters work in Educational Technology at San Francisco State University; and holds a Bachelor of Science in Education from NYU. She and her partner live in Maplewood, NJ and have 3 children.
Vice President of Corporate Marketing and Communications
Varsity Brands, Inc
Nicole Lauchaire is the Vice President of Corporate Marketing and Communications at Varsity Brands, Inc., the worldwide leader in cheerleading and dance team camps, competitions, and apparel.
In her 10 years at Varsity, Lauchaire has been an energetic and strategic thinker with a passion for the Varsity customer: cheerleaders. She was instrumental in the re-branding of the company identity in 2007, including a new logo and website, a reflection of the athleticism, energy and femininity intrinsic to cheerleading.
In 2008, she managed the re-launch of the company website, Varsity.com, as the media channel for all of the 20 Varsity brands. Lauchaire has been a key leader in the strategy of the content development and monetization strategy of Varsity TV, the video on-demand channel now home to over 25,000 videos and original programming like “Friday Night Cheerleading in America” and “Step by Step with the LSU Tiger Girls."
The vast majority of the one million cheerleaders Varsity interacts with throughout the year are teen girls ranging in age from 13-17, and Varsity is committed to its role as a thought leader in the study and research of teen girls. Lauchaire is a lead member of the Varsity Research Team, which published a white paper this year about the teen girl as influencer, connector, and social creature. Under her leadership, the “Varsity It Girls” was created, a teen panel of girls from across the country representing the average teen that attends Varsity camps and competitions. Most recently, Lauchaire was a speaker at the “Teen Truth Summit” in Orlando in February on the findings of the white paper.
Lauchaire is one of the co-hosts of the cheerleading championships on ESPN, and a regular host on Varsity TV. A former cheerleader herself, Lauchaire began with the company as a summer camp instructor for the Universal Cheerleaders Association and rose through the ranks with the same fire and spirit she brought to the sidelines at Florida State University.
Senior Director of Insights Innovation
Alison Hillhouse is the Senior Director of Insights Innovation at MTV, where she focuses exclusively on understanding the behaviors and psychological underpinnings of the Millennial generation.
The insights her team uncover help MTV fulfill its research imperative for “radical audience intimacy” with this and every young generation throughout time. Prior to MTV, Alison spent 11 years at advertising and public relations agencies such as JWT, garnering insights and developing campaigns for clients such as Diageo, Pfizer and Kimberly-Clark.
Director, Marketing, Corus Kids/Family
Corus Entertainment Inc.
As Director of Marketing for YTV, Canada’s #1 youth and family specialty network, Treehouse, the #1 network for preschoolers in Canada, and popular brands Nickelodeon (Canada) and CMT (Canada), Aubray Lynas oversees the development and implementation of all marketing strategies for all four networks.
In her role, Lynas also manages multi-platform campaigns for each brand as well as research initiatives such as show testing and the annual YTV Observer.
In her previous role as Manager of Marketing, Lynas played a key role in the extension of the YTV brand by producing numerous Top 40 compilation albums including YTV’s Big Fun Party Mix, YTV’s magazine Whoa! and assembling a kid’s advisory panel, the YTV SWAT team.
Lynas began her career at Corus in 2001 as a Marketing Coordinator for Discovery Kids (Canada) where she helped launch the kids’ educational brand. She also sits on the marketing board for the Media Awareness Network and is an active member on the Concerned Children’s Advertisers creative committee.
President & CEO
5W Public Relations
Ronn Torossian is the Founder, President and CEO of New York-based 5W Public Relations, one of the 20 largest PR firms in the US. He has overseen the rapid growth and expansion of the PR agency to the Inc. 500 list, was named a semi-finalist for Ernst & Young’s 2010 Entrepreneur of the Year, and has been named to PR Week's "40 Under 40" List and Advertising Age’s "40 Under 40" list. Torossian's client experience has included PR programs for Coca-Cola, BornFree, RUSS Berrie, Whole Foods, Barnes & Noble, Microsoft, HINT Water, Cantor Fitzgerald, IHOP, McDonald's, Evian, Marriott Hotels and others. He is a regular lecturer at universities and conferences, a member of Young Presidents Organization (YPO), and a board member of numerous non-profit organizations.
Samantha joined the team mid-year in 2009 as VP of Marketing, responsible for developing and executing In Zone’s branding initiatives. Samantha brings extensive experience in building strategic marketing capabilities and possesses 15 years of experience in consumer product marketing. Prior to In Zone, Samantha served in executive marketing & innovation roles at a variety of leading consumer companies, including Kellogg Co., Newell Rubbermaid Inc., Georgia-Pacific LLC and MeadWestvaco Packaging Systems LLC. She received her Masters in Business Administration from the University of Chicago Booth School of Business and Bachelors of Science from Stanford University.
Vice President, Millward Brown
Co-Chair of the ARF’s Multicultural Council
David is the head of the Multicultural Practice at Millward Brown, one of the world’s leading marketing research agencies. David is an industry expert in market segmentation, new product development, and brand and communications research across the U.S. and Latin America. He is the Co-Chair of the Advertising Research Foundation's Multicultural Council and a past recipient of the ARF’s Great Minds Award for his contribution to the marketing research industry.
A former professor, and co-author of the book, “Ciudad de los Reyes, de los Chavez, los Quispe," David speaks frequently about the changing face of multicultural America at conferences and industry events. David holds an MBA from Esan University in Peru. He is currently working on a book titled “Marketing to the New Majority: Strategies for a diverse world”, which is slated for a summer 2011 launch, by Palgrave-Macmillan, a division of St. Martin’s Press.
SVP, Client Marketing
Firefly Millward Brown
The ultimate problem-solver, Ellen brings her creative approach to topics ranging from video games to vaccines. Ellen began her career in advertising at Leo Burnett in Chicago. As vice president & senior brand planner at Burnett, she discovered brand opportunities that guided strategic and creative development for some of the agency’s largest clients, including McDonald’s and Toys “R” Us. Her expertise included kid, tween and teen brands, and retail, as well as extensive experience in international research. Hungry to learn more about the world of emerging technologies and new markets, Ellen left advertising to oversee strategic marketing and research at Ignite!, a web-based educational software publisher. While there, she helped launch the company and its product through an integrated marketing and sales campaign. Since moving to qualitative research at Firefly, Ellen has interviewed consumers of all ages everywhere from playgrounds to convenience stores and even in candlelight. She now leads Firefly’s client marketing and business development efforts – solving problems for new clients every day.
Ellen holds a B.A. in Economics and Communication from Trinity University in San Antonio and an M.A. and M.B.A. from The University of Texas at Austin.
Managing Director, Firefly Millward Brown
Co-author of Marketing to the New Majority
Ola is a master at turning street-level social trends into insights and implications for marketers. Her knowledge of multicultural markets, trend-leader segments, and youth demographics allows her to bring exceptional strategic marketing capabilities to Firefly’s clients. Prior to working at Firefly, Ola was a senior account planner at a marketing communications agency, where she spearheaded qualitative research efforts for brands including Oldsmobile, Wal-Mart, Nestlé Purina, Hefty, and Shore Bank. Since moving to qualitative research, Ola has developed, consulted on, and conducted studies for leading brands with focuses on brand/product positioning, national/local marketing assessment, new product launch testing, new product development, market segmentation, target lifestyles, and motivations. Her experience spans a wide range of categories, including fast food, packaged goods, alcohol, telecommunications, financial services, retail, cosmetics, and senior organizations.
Ola holds a B.A. from Harvard University in Psychology and Afro-American Studies.
Pamela Von Lehmden
Director, Midwest Brand and Food Practice, North American Director, Youth Marketing
Ketchum Public Relations
Pamela Von Lehmden is Director, Midwest Brand and Food Practice at Ketchum Public Relations. Based in Chicago, she is responsible for the Group’s 36 account staff, and maintains operational, strategic and client oversight of accounts, including Con Agra Foods, Kimberly Clark, Nestle Purina, WhiteWave Foods, Walgreens, Serta Mattresses, National Cattlemen's Beef Associations and The Kellogg Company. She devotes much time to elevating and building brand equity: notably Friskies (a recent Clio award winner), Silk Soymilk, the ConAgra Foods portfolio of brands, Kleenex Brand Tissue among many others. Past clients include: GlaxoSmithKline Beecham, H.J. Heinz, PepsiCo, Jim Beam, and Dole Foods. Further, within the Midwest operation, both the media relations and social media/digital functions are led by her as well.
For many clients, she leads and counsels on integrated marketing best practices, including ConAgra Foods, Kellogg Company, WhiteWave Foods and Kimberly-Clark. Her focus is to ensure the best thinking rises to the top in an all-agency setting.
Pamela also serves as Director of Youth Marketing, North America to the agency's Youth Movement specialty. Most recently she and her team partnered with MyYearbook.com providing insights how the most influential teens use social media. The research was revealed at the Ypulse Youth Marketing Mash Up in the late spring of 2010. Further, she is a senior counselor in Ketchum’s marketing-to-women specialty. She speaks regularly on these topics.
At Ketchum, Pamela belongs to the Ketchum MOM Network, where she contributes to a panel of marketing-to-women experts and offers up such counsel to mom-focused clients around the agency. As a mom to twin toddlers, Piper and Georgia, she puts that mom power to work on a daily basis for her at-home clients. Pamela also maintains a dual Italian citizenship … where, in addition to public relations, she realizes her passion for all things Italian.